services
get the help you need.
Website Management: ensuring best in class online experience, end to end from design to ongoing performance.
UX and app stack audit with site improvement recommendations and strategy.
Shopify, Squarespace and BigCommerce website design, setup, management and optimization.
Site navigation, organization and landing page development.
Online content strategy.
Product catalog planning, setup and management.
Tech stack and marketing platform integrations.
Performance Analytics: unlock insights through ecommerce, converstion and marketing metrics.
Shopify reporting and insights (traffic, conversion, AOV, UPT and so on).
Klaviyo and customer list segmentation and analysis.
GA4 data analytics (traffic trends, conversion journeys, page speed).
cLTV and cohort tracking and analysis.
Product performance and assortment analysis.
eCommerce & Marketing Operations: an extra set of hands with a decade of experience across retail - from department stores, to DTC, to Bleecker Street.
Platform expertise in Shopify, Klaviyo, Attentive, Smsbump, Hubspot, loyalty and rewards programs (Yotpo, rise.ai etc), returns platforms (Loop etc) and relevant apps.
Operational execution of retention and growth marketing strategies, including direct mail.
Customer experience SOPs.
project portfolio
Reach out for a sampling of past projects and Dorothy’s professional portfolio.
Past clients include: Adelaide Art & Fine Papers, Piedmont Pennies, Courtside Kids, Protocol, Tres Belle Fete, Mary Frances Maker Jewelry, Dear Georgie and more!