services

Get the help you need. We work with clients primarily on a retainer basis, but do take a limited number of site build projects each year. Pricing is determined by scope.

Website Management: ensuring best in class online experience, end to end from design to ongoing performance.

    • UX and app stack audit with site improvement recommendations and strategy.

    • Shopify and Squarespace website design, setup, management and optimization.

    • Site navigation, organization and landing page development.

    • Online content strategy.

    • Product catalog planning, setup and management.

      • Tech stack and marketing platform integrations

Performance Analytics: unlock insights through ecommerce, converstion and marketing metrics.

    • Shopify reporting and insights (traffic, conversion, AOV, UPT and so on).

    • Klaviyo and customer list segmentation and analysis.

    • GA4 data analytics (traffic trends, conversion journeys, page speed).

    • cLTV and cohort tracking and analysis.

    • Product performance and assortment analysis.

    • Source attribution and customer behavior deep-dives.

eCommerce & Marketing Operations: an extra set of hands with a decade of experience across retail - from department stores, to DTC, to Bleecker Street.

    • Platform expertise in Shopify, Klaviyo, Attentive, Smsbump, Hubspot, loyalty and rewards programs (Yotpo, rise.ai etc), returns platforms (Loop etc) and relevant apps.

    • Operational execution of retention and growth marketing strategies, including direct mail.

    • Customer experience SOPs.

How it Works

  • Fractional eCommerce Director - Retainer

    Our work is rooted in long-term partnerships and a deep understanding of your business. As your Fractional eCommerce Director, we provide ongoing, hands-on support to grow and optimize your online presence—combining Shopify management, performance insights, and retention strategy into a cohesive, tailored plan.

    Full Monthly starting at $3,750

    Maintenance Monthly starting at $2,500

  • Website Build Project - Shopify

    For product based businesses using Shopify, we offer project based theme builds or migrations. Our approach includes a full evaluation of your digital ecosystem to ensure everything—from product setup and app integrations to email platform configuration—works seamlessly together. Most importantly, we make Shopify work for your business, not the other way around.

    Starting at $6,000

    Website Build Project

  • Website Project - Squarespace

    For brands that don’t sell physical products and simply need a clean, informative digital presence, we offer Squarespace configuration tailored to your needs. This is a streamlined option for establishing your online footprint without the complexity of a full eCommerce build. We focus on clear design, intuitive structure, and easy-to-manage tools so your site supports your brand from day one.

    Starting at $3,500

project portfolio

Reach out for a sampling of past projects and Dorothy’s professional portfolio.

Past and current clients include: Courtside Kids, HART, LeMel, Appointments at Five, Piper Collection, Stitch-Able, Adelaide Art & Fine Papers, Courtside Kids, Protocol, Tres Belle Fete, Dear Georgie and more!